♻️ → 🚢 → 🔥

Your recycling is going on a cruise.

Only about 5% of America's plastic actually gets recycled. The rest is landfilled, burned, or shipped around the world. Skip the boat ride. Refill the landfill.

S.S. WISHCYCLE next stop: who knows?
0%

That's how much U.S. household plastic actually got recycled in 2021.

Greenpeace USA, Circular Claims Fall Flat Again (2022)

5 dirty little secrets (of recycling)

You rinsed it. You sorted it. Here's what happened next.

01

The 5% Club

Of 51 million tons of household plastic, only about 2.4 million got recycled. Every plastic except bottles and jugs is under 5%.

Greenpeace USA, 2022
02

Bon voyage, bottle 👋

For years the U.S. shipped its "recycling" to China. In 2018 China said no thanks, so it went to Malaysia, Vietnam, Thailand and Turkey instead. Much of it was burned or dumped.

NPR · Eco-Business · GAIA
03

They knew. In 1974.

Plastics industry insiders had "serious doubt" recycling would ever pay off. Then they spent tens of millions telling you to do it anyway.

NPR / PBS Frontline, 2020
04

Recycling costs more than trash 💸

One Indiana city paid $105/ton to recycle vs $63.64/ton to landfill everything. Guess which one it kept.

Waste360
05

Oops, all microplastics

A brand-new recycling plant was estimated to release up to 75 billion microplastic particles per cubic meter of wash water.

J. Hazardous Materials Advances, 2023

Wait, so what do I do with my trash?

Spoiler: put it in the landfill. It's lined, it's designed for this, and plastic just sits there.

Tell me more

Will it recycle?

Tap a card to find out what really happens to it.

0 / 8 revealed

OK, to be fair… some stuff works!

We're not anti-recycling. We're anti-pretending.

✅ Keep recycling these

  • 🥫 Aluminum cans: the real MVP
  • 📦 Clean cardboard boxes
  • 📰 Office paper and newspaper
  • 🍾 Glass (where your town takes it)

🗑️ Just landfill these

  • 🛍️ Plastic bags and film
  • 🥡 Clamshells and takeout tubs (#3–#7)
  • 🧃 Juice pouches and mixed materials
  • 🍕 Anything greasy or gross

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